Mochi Media, a Flash game advertising network and payments platform funded by Accel Partners and Shasta Ventures, has been acquired by Shanda Games for $60 million in cash and $20 million in equity.
Shanda is China’s largest operator of online games, with approximately 10 million active accounts. The company operates so-called MMORPGs, or massively multi-player online role-playing games, under which users pay monthly subscriber fees as well as purchase in game items. The company went public on NASDAQ late last year (GAME).
As of June 2009 100 million people were playing games that included Mochi Media. They also launched a payments platform for game developers last year.
Shanda also acquired Goldcool Games earlier this month, a Shanghai-based online game developer and operator. Goldcool Games currently operates two MMORPGs, “Hades Realm” and “Dukes and Lords.” The company also has several MMORPGs in the pipeline, including “Dragon Heir,” “Zodiac Tales,” “Martial Glory” and “Hades Realm II.”
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